In this project completed for School of Motion's Design Bootcamp, I was tasked with designing story boards explaining a fictional IBM initiative called SmartCity.
The brief called for a friendly, safe feel that was easy for me to execute thanks to the approachable illustrations Brian Gossett contributed to the project. My job was to use Gossett's illustrations to fashion fully fleshed out boards that corresponded directly to the approved script.
I sought to illustrate concepts such as heavy traffic and multi-purpose housing as clearly and outwardly as possible using exaggeration and additional graphical elements like cursing speech bubbles (Frame 04), windmills, and solar panels (Frame 17). I aimed for transition frames to be both beautiful and purposeful, like the camera trucking across the plain in Frames 4 through 8 and the eye rising like the sun in Frame 9.
Final Boards
Today’s cities have populations they were
not designed to support.
And this causes:
Grid-lock on the roads.
A lack of affordable housing.
And, high energy costs.
At IBM,
we’re good at solving problems.
So we came up with a solution.
Imagine...
Traffic lights that talk to cars and buses to optimize traffic.
Multi-use buildings designed to keep housing affordable.
An on-demand-grid intelligently providing power only when needed.
We’re working towards a safer, more efficient, more connected city.
A smarter city.
Intrigued? Find out more at IBM.com/smartcity
Illustration Assets by Brian Gosset
