For three years, I coordinated the creation of organic social assets for Winners Alliance and their sister brand, the Professional Tennis Players Association (PTPA). These included graphics and simple animations as well as simple videos of interview soundbites.
Role: Art Director, Post-Production Supervisor
The social strategy for PTPA was infotainment: expressing data and arguments that are in support of their cause while still providing enough of a hook to be a scroll-stopper on social.
